Amet Research & Analytics FZ LLC

Our Team

Managing Director

Balagopal Menon

Balagopal has 20+ years' experience in Market Research and has worked across geographies including India, Sub-Continental Asia, ASEAN, and MENA

He is an expert in Research - Project management and Operations functions across spectrum of research studies including Brand / Corporate Image, Brand Value (Equity)/Brand health tracking, communication effectiveness, market sizing, usage and attitude studies, segmentation, pricing, Customer satisfaction measurement, concept/product testing, packaging testing, Mystery shopping / Social Research / Qualitative research etc.

Balagopal' s wide range of experience spans across verticals, like Telecom, Finance, FMCG, Automobiles, Technology, Healthcare, Education, Media and Entertainment, Energy, Government, B2B research etc. Balagopal has provided research support to many leading clients across globe.

Balagopal is fluent in English and Hindi and holds a Masters in Business Administration from PSGIM. Balagopal is a member of ESOMAR

Project Director

Fozia Kashim Kaka

Fozia has over 15 years experience in leading research companies in UAE Throughout her career Fozia has worked on major projects for companies in the field of Education, Technology, Telecom, Social sector, FMCG, Banking, Automotive, Health & Pharma, B2B etc.

Her expertise covers the complete lifecycle management of Field & OPs requirements, starting from Project Costing, fieldwork, data analysis and Final Clean data Delivery to research. She is well versed with all kind of Quant and Qual studies.

Fozia is fluent in English and Hindi and holds a Masters in Business Administration from the Delhi university, as well as a Bachelors in Business management.

Field Director

El Siddig A Gadir Elamin

El Siddig has over 15 years experience in leading research companies in MENA Region

An accomplished Operations and Field professional with more than 15 years of experience in the field of Market research across the Middle East and North Africa. Having climbed his way up from Field executive to be heading the entire field and operations department has given him exposure to all nuances related to fieldwork, operations and Field administrative issues.

Siddig handles all field related processes within entire GCC, North Africa and Levant region. Managing all field functions including planning, execution of projects and budgeting field costs. Understanding research requirements from research team and translated into action plans on field.

Siddig well experienced across verticals, like Telecom, Finance, FMCG, Automobiles, Technology, Education, Media and Entertainment, Energy, Government, Social Research, B2B, B2C research, Qualitative research, CLTs, Car Clinics etc.

Siddig is fluent in English and Arabic and holds a Bachelors in Information Technology from the University of Science and Technology Sudan.

Director Finance & Admin

Mohamed Jaffar Badry

Mohamed Jaffar has over  20 years of extensive experience in multiple facets of telecommunication and technology.

As a manager he established the RAFM department of MTN Sudan as well as that in MTN Afghanistan. He also founded his own RAFM consultancy firm in Dubai and has worked with a variety of telos and technology firms including KPMG, IBM KSA, and Mobily.

Mohamed Jaffar is a Leadership team member GSMA Africa Fraud Forum. Project manager external audit (PWC) programs. Has effectively managed and delivered numerous projects in finance, IT and technology as head of revenue assurance function in MTN.

Mohamed has an MBA degree from UMST & B.Sc. in Information Technology from the Sudan University of Science & Technology.